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Goodness we love it! It’s a passion with a simple aim, to design original and timeless products that have user desirability. An appreciation of form and the ability to create objects that look right on the eye, is a rare skill. It’s almost something you can’t teach. It’s something we pride ourselves on hopefully having.
Working for clients requires us getting to know their ethos, production capabilities, current market standing and existing product ranges. Unless there is a specific brief, most of our projects start with assessing and brainstorming ideas; after which initial design concepts are presented for your feedback and thoughts.
Designs are then developed with CAD modelling until clients are confident and can see the potential for approval. CAD renderings are created, giving an accurate representation of the product. This imagery often becomes the primary marketing tool. We work with a variety of 3D CAD packages and can integrate with most clients systems.
Working with our clients engineering teams ensures products can be manufactured using the appropriate technologies and processes available, in a commercially viable manner. We have strong industrial design and engineering knowledge and have helped to design 150+ products that have been manufactured.
- Towel rails and bathroom products
- Radiators
- Medical / rehabilitation equipment
- Consumer furniture
- Furniture fittings
- Sinks and washroom equipment
- Household appliances
- Children’s games
- Luggage
- Touchscreen and HMI interfaces
It would be fair to say that many clients initially work with us to produce something that creates a stir in their sector. Something that they wouldn’t necessarily come up with in-house. However, in many cases we end up as a resource for main stream products. The relationship can develop into helping to improve the look and feel of benchmark ranges. Our experience of different industries can cross pollinate well.
Product design is often the start of the marketing journey and our aim is to give you a distinctive hallmark of your own via product identity. Utilising our skills to take a product from idea all the way through to the customer, ensures engrained personality. The intended solution has less chance of being diluted along the way. In effect we can help you to create your own stamp. This stamp is such a strong foundation for marketing success.
We are lucky to have collaborated as British Designers with some well-regarded manufacturers.