Your company must be attractive. We’re all magpies deep down and perception can take a matter of seconds in this digital age. Content needs to be relevant, engaging and backed up with visual impact from the first moment.
Routes to market
You can have technically unrivalled products that are world class… but without successful routes to market, you may never reach your potential. Over the past two decade we’ve seen these routes morph in directions that were previously unimagined. Historically the best companies built brands based upon physical material, sales relationships and word of mouth. The days of the all-encompassing catalogue/brochure delivered by the sales team, who bring you a bottle of wine at Christmas, are changing. Supportive partnerships seem to be the best sales method these days. For that initial point of enquiry, we all turn to search engines and email. People can research and get inspiration at their fingertips. So if you’re not at their fingertips, you’re losing relevance.
At Loop Concepts we have many years of experience and success in digital marketing. Working on a consultancy basis and often overseeing companies marketing departments, we have seen growths of between 9-22% year on year. This is based upon digital activity and more importantly, actual enquiry level. The direct consequence to these clients’ is improved turnover and profits. These successes are a direct result of confident and consistent campaigns.
Our aims for marketing
- Construct attractive, well placed shop windows
- Create a manageable demand curve for the products that are most appropriate for your business to succeed and profit. Market the things you want to sell that are in demand.
- Inform existing and ‘the correct’ potential customers of your offering in its best light
- Instil confidence and encourage easy contact
- Keep knocking at the digital door and informing
- Establish a brand that is in demand. There is nothing more powerful in marketing terms, than people wanting your brand.
Engaging website design is only the start. We have extensive knowledge of web development and creation of relevant SEO content. It’s all about organic success, ranking highly in Google. We have broad experience with the design and development of Magento and WordPress sites. The goal posts keep changing, the technology never strands still and we can help keep you in your rightful place online. We are very much open to new technologies and techniques and apply them to best suit the brands we are working for.
We are specialists with email data marketing. Communicating with your CRM contacts and via bought list can yield amazing results. Design and coding are given very special attention. It’s a dark art that requires a deft touch, experience and the patience to build up sender reputation. The results can drive untapped enquiries and support your sales teams. We have extensive knowledge of GDPR and it should not be feared at a business to business level. We are able to check success against both website and email marketing. This analysis helps up to improve your future offering and can help identify emerging market trends. Digital can be a very cost effective test bed.
There is still a place for traditional marketing techniques. For some brands this digital age has presented them with an opportunity to push traditional craft. It’s a kind of William Morris effect for our age. We were brought up on bread and butter marketing and still take great pride in ‘the physical’. From brochure and exhibition design to mini product designs for marketing purposes, dependant on the company, we can innovate in this way. There is a definite crossover between marketing disciplines and it can be valuable to link digital with real life content.
Our communication style for marketing is straight forward and has the integrity required to build trust. Why try to blind people with the Emperors’ new clothes? It’s the vanity road to nowhere. If your product or service is the best it can be and you deliver it with integrity and skill, we think you’ll have the best possible chance to succeed. We find that it’s not just what you portray, it’s how you choose to deliver your message. Our appreciation for the product and the overall business, gives us a better chance than most at effective marketing.